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GlaxoSmithKline – VR Laboratory Safety Game
Project overview
To provide a new VR experience specifically for GSK, during their Health & Safety Week.
A focus of the event was to provide a new and engaging way to learn and identify hazards, risks and safety scenarios within a laboratory environment.
Project Challenges
Multiple meetings to discuss, create and edit bespoke content making sure it fell in line with GSK real life laboratory environments.
All information and content was classified and could only be discussed with key staff.
The VR experience had to be user friendly and easy to use as the majority of the event target audience had not used VR previously.
Had to provide flexibility, scalability, and performance analysis along with multilingual content capabilities.
Final results
Positive engagement from attendees made the event a successful one and opened up new conversations looking at additional GSK working environments and scenarios. The idea, content and final delivery meant that the objective was achieved enabling it to be used by their H&S and marketing team going forward.