VR can significantly enhance customer engagement and brand presence. Start by creating immersive storytelling experiences that resonate emotionally with your audience, as emotions drive a majority of consumer decisions. Consider “try before you buy” campaigns, allowing customers to experience products virtually, which can be particularly effective for high-value items. Leverage social media platforms to share engaging VR content and personalise the VR experience to meet the specific interests and needs of your target demographic. By embracing these strategies, you can create a compelling VR presence that captivates and retains your customer attention.